This was filmed by Matthew Butler, Joel Robbins and Jenny Ljung of GoBoka Play, a YouTube channel. They believe in telling positive stories that will better the world. “We also believe in something we call ‘Social Currency’ which is the notion that in this day and age, people’s influence across social media platforms are more valuable than a one-time personal monetary donation,” Robbins wrote by email.
If Richards’ video reaches 50,000 views by April 10th, the Make Life Better Foundation, Unicity’s charity foundation, will donate a computer lab to Richards’ kids.
What does views have anything with donating a computer lab to the children Annmarie supports?
Social currency is the notion that in this day and age, your influence across your social media platforms is more valuable than a one-time personal monetary donation.
They want to empower YouTube viewers to be a part of something bigger, and something they believe in too. But not all of us have the means to make large donations to causes we are passionate about.
But if we rally together and Play It Forward, the genuine exposure we create will attract companies who believe in our cause too, companies who do have the means to donate sums that can make a real difference to people who need it most.
This all sounds good, but how then do we get these sponsors to care?
If we can change the way people look at social currency, perhaps we can also change the way big corporations look at “charitable donations.”
What if we could create a culture where everyone wins? Meaningful causes gain YouTube exposure, exposure is measured by views, and views justify advertising budgets from major corporations. Before you know it, rather than spending thousands of dollars on a high-end ad campaign via network television, the corporations are reallocate it to produce a YouTube video for a third of the cost, with the ability to reach more people.